YILI History

In 1994, the founders, Li Yuming and his wife Lou Liangmei opened a shop in China Tie Market in Shengzhou which is named as “The Ties Country of China”. Li was responsible for the design and purchase, and Lou was responsible for the sales. "The good faith management" was their rules. At that time there was an Egyptian who could neither speak Chinese nor had translator. He chose and bought a lot of ties, but the amount of each purchase from different stores was very small. What's more, because of his language barrier, many merchants disregarded him so the quality of the goods was in an uneven level. When Lou saw it, she helped him look for the merchants he ordered and helped him to check the packaging. Finally, no tie was left out. The next day, the Egyptian had someone written "good woman" in Chinese to show his gratitude to Lou. Later, the Egyptian's business grew bigger and bigger, and ten years later he became YILI's long-term customer of the big company. "YILI is my home" is a phrase he always says every time he comes to YILI.